By: Eric Jacobson, Ascend Integrated Media LLC

Meet Heartland Chapter member Zebo Yuldasheva, Meetings and Events Planner, NAIC (National Association of Insurance Commissioners), Kansas City, MO.

My favorite food is: My mom’s homemade food.

My next dream trip is to: Venice.

Recently read book I recommend reading is: Lean In by Sheryl Sandberg.

Nickname growing up was: Zeboshka.

Won’t eat: Pork and frog.

Movie or bowling? Bowling. I always enjoy bowling with a great company.

Start every morning with: Hot beverage, tea or coffee.

Why I joined the PCMA Heartland Chapter: PCMA is the largest platform that connects event planners and provide professional development opportunities. It will help me grow, network and engage with leaders and professional event planners in the Heartland community.

Best business tip/idea I’ve learned so far this year: Doing something you truly love.

What I like best about my job: I love my team and the organization I am working for. My favorite part of the job is traveling to different cities and working with various vendors across the Unites States and seeing what you have planned come to life.

Three things you’ll find in my wallet that help to describe me: Student ID, my grocery list and lip balm.