BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Heartland - ECPv5.14.2.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Heartland
X-ORIGINAL-URL:https://heartland.pcma.org
X-WR-CALDESC:Events for Heartland
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20230312T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20231105T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20240310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20241103T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20180101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260415T120000
DTEND;TZID=America/Chicago:20260415T143000
DTSTAMP:20260605T175035
CREATED:20260110T220658Z
LAST-MODIFIED:20260413T221956Z
UID:4752-1776254400-1776263400@heartland.pcma.org
SUMMARY:April Education Event
DESCRIPTION:      \nApril 15\, 2026\nLocation: Kansas City Airport Marriott\n775 Brasilia Avenue\, Kansas City\, MO 64153\n  \nPartners in Place: How to Collaborate with Cities to Deliver Better Meetings\nDescription: \nSuccessful meetings don’t happen in isolation\, they are built through strong partnerships with the cities that host them. From destination marketing organizations and convention centers to municipal stakeholders and local suppliers\, understanding how to effectively collaborate with a city can elevate the attendee experience\, streamline logistics\, and create long-term value for all involved.\nIn this interactive panel discussion\, representatives from Visit KC\, experienced event and convention planners\, and a key supplier partner will share real-world insights on how planners can engage cities as strategic partners—not just service providers. The panel will explore best practices for communication\, alignment\, and leveraging city resources throughout the event lifecycle\, from site selection and contracting to on-site execution and post-event impact.\nAttendees will leave with practical strategies for building productive city partnerships that support successful\, sustainable\, and memorable meetings. \nTimeline:\n12:00 pm – 12:30 pm Registration\n12:30 pm – 1:30 pm Lunch/Program\n1:30 pm – 2:00 pm Networking\n  \nMeet our panelists: \n \n  \n  \n  \n  \n  \n  \nDenise DeJulio\nVisit KC \n \n  \n  \n  \n  \n  \n  \nBrandy Williams\nMOCSA  \n \n  \n  \n  \n  \nAesha Beattle\nNational Tank Truck Carriers \nSEE WHO’S COMING!\nThank you to our event sponsors:\n                                          \n \n  \n 
URL:https://heartland.pcma.org/event/education-event-2/
LOCATION:Kansas City Airport Marriott\, 775 Brasilia Avenue.\, Kansas City\, MO\, 64153
CATEGORIES:Education
ATTACH;FMTTYPE=image/png:https://heartland.pcma.org/wp-content/uploads/sites/34/2026/01/800x200-–-email-–-webinar.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250917T113000
DTEND;TZID=America/Chicago:20250917T140000
DTSTAMP:20260605T175035
CREATED:20250429T170510Z
LAST-MODIFIED:20250916T180157Z
UID:4637-1758108600-1758117600@heartland.pcma.org
SUMMARY:St. Louis Lunch & Learn
DESCRIPTION:  \nPCMA Heartland Chapter is coming to you on September 17th for a lunch and learn program!\nWe are bringing our recent Crack the Contract Code event on the road with brand new panelists and Dale Shuter\, Meetings & Expositions Manager at EASA \, as our moderator. \nEvent contracts can make or break your bottom line\, and your peace of mind. In this dynamic panel session\, industry veterans from all sides of the table come together to share real-world advice\, cautionary tales\, and insider strategies to help you confidently navigate the fine print. \nFrom attrition clauses to A/V labor minimums\, you’ll hear tips and tricks from a seasoned event planner\, hotelier\, A/V provider\, legal expert\, and third-party planning rep. Together\, they’ll discuss what’s changing in today’s contracting landscape—including force majeure updates\, sustainability clauses\, tech-related terms\, and more. \nWalk away with a fresh perspective on how to protect your event\, build stronger partnerships\, and negotiate with confidence in a rapidly evolving industry. \nRegistration now open! Recieve a early registration discount of $15 if you register before August 31st!\n \nModerater: Dale Shuter\nMeetings & Expositions Manager at EASA \n \nPanelist: Jeff Sacks\nThird Party Provider\, Maritz \n \nPanelist: Melissa Whitaker\nMeetings & Events Consultant \n  \n \nAaron Heepke\nEncore Senior Sales Manager\nA/V \n \nJohn Malkus\nDirector of Sales and Marketing\nMarriott St. Louis Grand \nAmeristar has the new Brilliance Level opening in Fall 2025! This state-of-the-art facility contains the Brilliance Ballroom\, featuring a built-in stage and can accommodate over 2\,500 guests. This level also has a junior Wonder Ballroom and (5) additional breakout rooms all amply sized. \n  \nSEE WHO’S COMING!\n  \nOur fellow PMCA Heartland member and past president\, Dale Shuter\,  has been volunteering with St. Louis County S.A.V.E. for many years.  Our furry friends need our love and support.   We’re collecting items at the September 17\, luncheon or use the link below to donate something from Chewy.   Please click now so you don’t forget. \nhttps://www.chewy.com/g/saint-louis-county-save-sheltered-animals-valued-everyday_b85105572#wish-list&wishlistsortby=DEFAULT \n \n\n\n\n\nHere is the website for the organization – https://stlcsave.weebly.com/ and Facebook page – https://www.facebook.com/stlcountysave \nWe work with the St. Lous County Pet Adoption Center. They are an open intake shelter that serves the entire St. Louis County area. Over 4\,000 animals enter the shelter yearly (and we are on pace to hit 5\,000 this year). \nThanks to everyone’s support to St. Louis County S.A.V.E.
URL:https://heartland.pcma.org/event/st-louis-lunch-program/
CATEGORIES:Chapters,Education
ATTACH;FMTTYPE=image/png:https://heartland.pcma.org/wp-content/uploads/sites/34/2025/04/stl.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250423T120000
DTEND;TZID=America/Chicago:20250423T140000
DTSTAMP:20260605T175035
CREATED:20250112T193726Z
LAST-MODIFIED:20250422T180453Z
UID:4540-1745409600-1745416800@heartland.pcma.org
SUMMARY:Leading Class (Formerly Best in Class)
DESCRIPTION:  \n \n  \nMake plans to join us for Leading Class (formerly Best in Class) for our April education luncheon. \nWhen: April 23\, 2025 12:00 pm CDT\nWhere: No Other Pub 1370 Grand Blvd\, Kansas City\, MO 64106 \nTopic: Attendee Acquisition: What’s Working to Drive Attendance in Today’s New Marketing Reality\nResearch into shifting workplace demographics\, consumer and societal trends\, and attendee\nsentiment uncovers eye-opening insights that will shape the way we plan\, market and produce events.\nIt also reveals that our current approach to attendee acquisition shouldn’t look anything like it used to.\nKimberly Hardcastle-Geddes will explain how teams\, technologies and tactics should be evolving to fill\nthe attendee pipeline with new prospects\, move from mass marketing to mass personalization and\nmeet the growing expectations for engaging\, frictionless experiences that keep audiences coming back\nfor more. \nSpeaker: Kimberly Hardcastle-Geddes\n \nBio: Kimberly Hardcastle-Geddes is president of mdg\, A Freeman Company.\nFocused on event marketing and attendee and exhibitor acquisition\, mdg\nbrings together strategists\, data and digital specialists\, engagement experts\,\ninternational marketers and a robust creative team to provide complete\nsolutions that help clients achieve their objectives. Kimberly is a CEM faculty\nmember\, a Krakoff Leadership Institute alumna\, a columnist for PCMA’s\nConvene magazine\, a presenter of industry seminars on strategic planning\nand\, most importantly\, an integral collaborator for several prominent event\nclients across the country.\nKimberly is an instructor in our Strategic Event Audience Engagement Course \n  \nSEE WHO’S COMING! \nThank you to our event sponsor!
URL:https://heartland.pcma.org/event/best-in-class/
LOCATION:No Other Pub\, 1370 Grand Blvd.\, Kansas City\, MO\, 64106
CATEGORIES:Chapters,Education
ATTACH;FMTTYPE=image/png:https://heartland.pcma.org/wp-content/uploads/sites/34/2025/01/foundation-leading-class-stacked.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230412T113000
DTEND;TZID=America/Chicago:20230412T133000
DTSTAMP:20260605T175035
CREATED:20230307T203559Z
LAST-MODIFIED:20230321T212116Z
UID:4069-1681299000-1681306200@heartland.pcma.org
SUMMARY:Best in Class Educational Event
DESCRIPTION:Please make plans to join us for our Best in Class educational event on Wednesday \, April 12 2023. \n  \n \nOur Best in Class Speaker will be Meg Fasy\, Founder​ of FazeFWD & eventsGIG and her presentation will be:  The Future of Work: ​Shift Happens​. \nThe Future of Work is top of mind for all leaders – from the “Great Resignation” to the gig economy\, these dynamic shifts are challenging all businesses. Your workforce\, how and where people work\, and skills you need to address the evolving event formats is critical to succeed.  A talent strategy that is based on skills and finding new ways to source talent is pivotal to staying agile and adapting to whatever the future brings.  It’s not just about getting through your next program but determining what is needed to reimagine what is possible and deliver compelling experiences.​\n​\nLearner Outcomes: ​ \n\nOptimize your talent strategy to drive innovation​\nIdentifying gaps for your future state​\nLeveraging gig economy talent options to build the right team​\n\nApril 12\, 2023\n11:30 am Registration\n12:00 pm – 1:30 pm Lunch and Programming\nHotel Kansas City\n1228 Baltimore Ave. Kansas City MO 64105\n  \nMeet Guest Speaker Meg Fasy: \n \nMeg’s career spans several markets including hotel\, CVB\, industry associations\, event technology and strategic partnerships\, where she has been both a buyer and seller. She has worked for (or with) some of the biggest brands you know. Meg’s clients turn to her to help them with their Live & Virtual event strategy\, where she has helped to create some of the most engaging & immersive experiences for their attendees.​ \nMeg is well known for motivating sales and marketing teams\, driving strategy and connecting people. She started FazeFWD\, a sponsorship management company\, because she saw the need to elevate the conversations between organizers and brand partners for the mutual goal of increasing attendee engagement.​ \nWith that same concept of engagement in mind\, she started eventsGIG\, a talent marketplace where event freelancers can connect with organizations looking to hire.​ \nWhen she is not focused on creating the next big thing in the meetings and events industry\, you will often find Meg on the water where she is an international dragon boat racer. \nSEE WHO’S COMING​
URL:https://heartland.pcma.org/event/best-in-class-educational-event/
CATEGORIES:Chapters,Education
ATTACH;FMTTYPE=image/png:https://heartland.pcma.org/wp-content/uploads/sites/34/2022/11/Untitled-design.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180107
DTEND;VALUE=DATE:20180111
DTSTAMP:20260605T175035
CREATED:20170905T161637Z
LAST-MODIFIED:20170922T193639Z
UID:1899-1515283200-1515628799@heartland.pcma.org
SUMMARY:2018 PCMA Convening Leaders
DESCRIPTION:The definitive annual event for the business events industry.\nWe’re cranking up the volume at 2018 PCMA Convening Leaders. The engagement factor is the most critical piece of connecting with your audience. But we’ve entered the new school of engagement — one where you must navigate around digital distractions and satisfy increased attendee expectations at every turn. At Convening Leaders\, you’ll learn how to electrify your experience. And what better place to bring that supercharged sound and feeling than Music City. Plug in and discover the Grand Ole Land of Innovation and Opportunities. Join more than 4\,200 of your colleagues in Nashville this January.​ \nPriority registration now open for PCMA Members. \nQuestions? Contact events@pcma.org
URL:https://heartland.pcma.org/event/2018-pcma-convening-leaders/
LOCATION:Nashville Music City Center\, 201 Fifth Avenue South\, Nashville\, TN\, 37203\, United States
CATEGORIES:Education,Featured,Industry Calendar
ATTACH;FMTTYPE=image/jpeg:https://heartland.pcma.org/wp-content/uploads/sites/34/2017/09/CL18-Guitar-Necks_1500x500.jpg
GEO:36.1566085;-86.778491
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Nashville Music City Center 201 Fifth Avenue South Nashville TN 37203 United States;X-APPLE-RADIUS=500;X-TITLE=201 Fifth Avenue South:geo:-86.778491,36.1566085
END:VEVENT
END:VCALENDAR