Maximizing Event ROI: Unleashing the Power of Meetings

     
Our Lunch and Learn program is making a comeback! We are excited for our upcoming event which is a free, virtual event. Grab your lunch and join in on October 12th, 12:00 CST as we hear from Tammy Kockaya, CMP, CMM is the Senior Director for Product Innovation at PCMA. With more than 20 years in the events industry, she’s a highly collaborative and accomplished leader with a proven track record for driving organizational change and effectiveness while building high-performance cultures. Tammy is a problem-solver who gravitates toward developing and implementing strategies to address complex challenges while finding every opportunity to invest in her team’s professional development.

​​​​​Session Description:
In the ever-evolving world of events and meetings, achieving a substantial Return on Investment (ROI) has shifted from a mere philosophical notion to an indispensable survival strategy. Join us for an enlightening session designed exclusively for the PCMA Heartland Chapter, where we delve into the essential aspects of driving ROI in this dynamic landscape.

During this thought-provoking session, we will explore the tangible value of events and meetings, demonstrating how they can transcend beyond mere gatherings to become transformative experiences that yield measurable results. Don’t miss this opportunity to elevate your understanding of event ROI and become an influential force in shaping the future of the industry. Register now for this must-attend session and unlock the true potential of your events!

And, as a bonus, you’ll hear about all of the tools, resources, and education available to you from the Event Leadership Institute, a PCMA company, where PCMA members receive 20% off certificate courses to advance their skills and career.

Session Objectives:

Provide attendees with a clear understanding of the purpose an event serves and how to measure its impact effectively.
Equip participants with the knowledge and skills to guide internal or external stakeholders in optimizing their event strategies for maximum effectiveness.
Empower attendees to become proactive advocates for maximizing event effectiveness and driving tangible outcomes.

About Tammy:

Tammy Kockaya, CMP, CMM is the Senior Director for Product Innovation at PCMA. With more than 20 years in the events industry, she’s a highly collaborative and accomplished leader with a proven track record for driving organizational change and effectiveness while building high-performance cultures. Tammy is a problem-solver who gravitates toward developing and implementing strategies to address complex challenges while finding every opportunity to invest in her team’s professional development.

Tammy is also the Event Leadership Institute’s Advanced Event Design & Strategy certificate course instructor, where she brings together her many years of strategic planning and experience coaching teams, along with her passion for education and training.

For fun, she’s a budding gardener, yogi, sometimes hiker, and home chef, and she’s completed the Key West Half-Marathon.