Make plans to join us for Leading Class (formerly Best in Class) for our April education luncheon.

When: April 23, 2025 12:00 pm CDT
Where: No Other Pub 1370 Grand Blvd, Kansas City, MO 64106

Topic: Attendee Acquisition: What’s Working to Drive Attendance in Today’s New Marketing Reality
Research into shifting workplace demographics, consumer and societal trends, and attendee
sentiment uncovers eye-opening insights that will shape the way we plan, market and produce events.
It also reveals that our current approach to attendee acquisition shouldn’t look anything like it used to.
Kimberly Hardcastle-Geddes will explain how teams, technologies and tactics should be evolving to fill
the attendee pipeline with new prospects, move from mass marketing to mass personalization and
meet the growing expectations for engaging, frictionless experiences that keep audiences coming back
for more.

Speaker: Kimberly Hardcastle-Geddes

Bio: Kimberly Hardcastle-Geddes is president of mdg, A Freeman Company.
Focused on event marketing and attendee and exhibitor acquisition, mdg
brings together strategists, data and digital specialists, engagement experts,
international marketers and a robust creative team to provide complete
solutions that help clients achieve their objectives. Kimberly is a CEM faculty
member, a Krakoff Leadership Institute alumna, a columnist for PCMA’s
Convene magazine, a presenter of industry seminars on strategic planning
and, most importantly, an integral collaborator for several prominent event
clients across the country.
Kimberly is an instructor in our Strategic Event Audience Engagement Course

SEE WHO’S COMING!

Thank you to our event sponsor!