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Gain Value from Successful Corporate Sponsorship Programs – Joint Program with KCSAE

April 16 @ 11:30 am - 1:00 pm CDT

Many associations face three challenges: Revenue shortages; member demands for more services; corporate sponsor demands for ROI. The best resolution is an improved corporate sponsorship or partnership program that increases revenue and member value. However, today’s corporate partnership programs are very different than traditional conference sponsorship programs. Gain a practical understanding of the strategic solutions needed to implement a successful corporate partnership program.

Presenter: Bruce Rosenthal. Rosenthal demonstrates leadership in identifying and fostering corporate sponsorship and sponsorship best practices, opportunities, and solutions as Convener of the Partnership Professionals Network, an organization of executives representing associations and organizations.

Objectives: Understand the trends, challenges, opportunities, and risks of corporate partnership programs. Explore ten strategies to help ensure your corporate partnership program is successful. Find the win-win-win for your members, your association, and your corporate partners. Learn how to move from your current corporate program to a transformed program.

See Who’s Coming



Bruce Rosenthal has been involved with advancing corporate partnership programs for 20+ years. He is currently a strategic advisor and consultant to associations, not-for-profit organizations, and charities, creating successful corporate partnership programs that increase revenue and add membership/constituent value. He helps organizations engage their staff leadership and board of directors to convert from traditional conference sponsorships to contemporary organizational partnerships.




A Conversation with KCSAE/PCMA Members and Bruce Rosenthal
on Improving Corporate Sponsorship Programs

Following his presentation on “Gain Value from Successful Corporate Partnership Programs” on Tuesday, April 16, corporate partnership strategist Bruce Rosenthal will meet with representatives from KCSAE and Heartland Chapter PCMA member associations for a “deeper dive” at about 1:15 p.m.

Bruce will respond to questions about how the topics he discussed in his presentative apply to associations that are members of KCSAE or the PCMA.

The discussion can include:

What keeps you up at night about your sponsorship program?
Are you seeing changes in companies’ interest in sponsoring your association?
What changes do you think you need to make to expand your sponsorship program?

Thank you to our 2019 Diamond Sponsors:




April 16
11:30 am - 1:00 pm
Event Categories:


Holiday Inn – Overland Park West
8787 Reeder Road
Overland Park, KS 66214


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Jacky ListonGain Value from Successful Corporate Sponsorship Programs – Joint Program with KCSAE